The O'Byrne Files View on advertising


"THE DIFFERENCE BETWEEN ADVERTISING AND MARKETING!!!"

My cut-out-and-keep online e-Guide gives you all the basic techniques you'll ever need to know about advertising vs. marketing. Now pay attention at the back of the class, kill the lights, let the slideshow begin...

Slide #1: You see a gorgeous lass at a party. You go up to her and say: "I'm a fantastic shag." That's called DIRECT MARKETING.

Slide #2: You're at a party with a bunch of mates and see a gorgeous lass. One of your friends goes up to her and, pointing at you, says: "See yer man there? He's a fantastic shag." Now that's called ADVERTISING.

Slide #3: You see a gorgeous lass at a party. You go up to her and get her telephone number. The next day you call and say: "Hi, I'm a fantastic shag." That's called TELEMARKETING.

Slide #4: You're at a party and see a gorgeous lass. You get up and straighten your tie. You walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a lift, and then say: "Oh, by the way, I'm a fantastic shag." That's called PUBLIC RELATIONS, or PR.

Slide #5: Finally, you're at a party and see a gorgeous lass. She walks up to you and says, "I hear you're a really fantastic shag." That's something called BRAND RECOGNITION.


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