Do it yourself PR:

This course has been designed for small to medium sized business that wish to raise their profile but have a limited budget on which to do so.

It highlights the importance of identifying a PR opportunity and ensuring that the message is appropriate for the target market.

The importance of working with the media is central to the course and each individual will receive a DIY manual to help them develop the necessary skills and contacts.

The course will:

• Outline how public relation's works and its natural association with the media.
  
• Give guidance on how to identify a PR opportunity.
  
• Help business define the target market and develop appropriate PR campaigns.
  
• Show how to prepare and present the message for the relevant media.
  
• Outline how to make a positive impression every time.
  
• Ensure that each participant times their campaign to maximise the benefits.

How it works:

This is a practical workshop that will be delivered to small groups of people over a half-day session.

All participants will be given practical PR guidelines that they can take and use for their respective business.