Spearheading the Difference - (Customer Service for Owners and Managers)

It used to be that an excellent product, a stunning design or a unique selling point could guarantee customer loyalty, but now, because the features, quality or price of any product can be equalled or bettered, the only difference among companies is how they treat their customers. Today, customers' decisions on where to purchase are often based solely on where they will get the best Customer Service.

Do you want to discover how putting Customer Service at the very heart of your business will give your organisation the competitive edge over your rivals, win you new customers, delight your existing customers and convert your dissatisfied ones into your most loyal advocates? Are you a decision-maker in your business with the authority and drive to make effective change? Then this course is for you.

This course will enable you to:

• Find out what your customers really want from your business and better understand their needs
  
• Measure what your customers really think of the service they are getting from you, and from your competitors
  
• Investigate what your competitors are offering that you are not, in terms of Customer Service
  
• Put in place a Customer Service Strategy that will give your organisation the competitive edge
  
• Attract, recruit, train and reward customer-focused staff
  
• Consider how data relating to products, services, competitors and customers can be gathered, stored, accessed and used to improve the level of Customer Service your business offers.
  
• Set standards of Customer Service for your organisation and monitor your performance
  
• Set in place a strategy for continued improvement

This programme is highly interactive, participative and focused on the requirements of the individuals and the organisation.

The programme can be offered in-house to the senior management team, either as a free- standing one day course or as part of a Customer Service

Package that also includes: -

• Keeping the Customer Satisfied - Customer Service for Front-line Staff Programme
  
• Mystery Shopper Analysis
  
• Corporate Imaging
• Consultancy Services
  
  

The programme is also offered as part of the blueonred.com series of Public Courses

Related Courses: -

• Building Successful Teams
  
• Negotiating for Mutual Success
  
• The Art of Saying What You Mean and Meaning What You Say.
  
• Keeping the Customer Satisfied