GENERAL USE OF SEARCH ENGINES
Many people feel that world wide web search engines
should, ideally, look for information in a completely neutral way. However, in the real
world there is some evidence to suggest that this type of ideal situation might not always
exist at the present time (July 2000).
Users may find it useful to keep in mind the following public statement on
www search engines made recently by Tim Berners-Lee (the person who was
mainly responsible for inventing and implementing the world wide
web service):
"When I ask a search engine to find the information it can
on a topic, I don't expect it to return just the sites of companies that happen to
advertise with or make payments to the search engine company. If a search engine is not
giving me completely neutral results, then I should be told about it with some notice or
icon." |
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